X @Shib

Marketing & Branding - Shibtoken is leveraging Formula 1 meme culture for marketing, featuring "Lando Paw-ris" on the SHIB F1 meme grid [1] - Shibtoken's marketing includes visual content of cruising through Monaco, associating the brand with luxury and leisure [2] - The campaign encourages community engagement by asking the "ShibArmy" to create SHIB-style F1 names [1] Cryptocurrency & Community - The campaign aims to increase brand visibility and engagement within the ShibArmy community [1] - The use of the phrase "Just $SHIB things" promotes a sense of exclusivity and community identity [2]