Coca-Cola to launch Coke with U.S. cane sugar after push by Trump

Product & Marketing Strategy - Coca-Cola is introducing a version made with American cane sugar in the US, offering consumers more choice [1][2][3] - This new product complements the existing version made with high fructose corn syrup, which will remain available [3] - The company's move aligns with a "make America healthy again" movement, potentially driven by consumer preferences for cane sugar [4] Health & Nutritional Aspects - Both cane sugar and high fructose corn syrup versions have roughly the same calories and sugar content per ounce [4] - There are no significant health benefits from substituting cane sugar for high fructose corn syrup; the primary difference is taste [5] - The sugar content in a standard bottle is about the same as in two and a half full-size chocolate bars [5] Consumer Perception & Taste - Consumers perceive the cane sugar version as "better," "more fresh," and having "more flavor" [3] - Taste is a significant factor for consumers, making the switch to cane sugar appealing to some [5] Competitive Landscape - Coca-Cola already uses cane sugar in its Mexican version [3] - The introduction of American cane sugar Coca-Cola could be a response to consumer demand and potentially competitive pressure [2][3]