The Power of Perspective in Innovation | Om Prakash Mallik | TEDxKPRIET

Core Message - Failure is a part of success, not its opposite, and should be perceived as such [2] - Perception, the interpretation of reality, is powerful, influencing 90% of decisions more than logic [3] - Innovation is often judged based on future possibilities rather than existing perceptions [6] Entrepreneurial Insights - Understanding customer psychology, behavior, and patterns is crucial for evolving a product to meet human needs [5][6] - Entrepreneurship involves fixing problems and finding solutions, not just meetings and strategies [8] - Trust in one's journey and faith in one's vision are essential, especially when others don't see the same potential [9] Perception in Business & Marketing - Brands sell perceptions, using color psychology to evoke trust (blue), urgency (red), or calm (green) [15] - Marketing focuses on how a product makes consumers feel, not just what it is [15] - People often spend 90% of their time enjoying only 10% of things due to a brain wired for short-term gratification [18] Personal Development & Mindset - Rejection should be viewed as a rejection of perception, not of oneself [19] - It takes courage to shift from "what if I fail" to "what if I succeed" [20] - Individuals should question their self-perception and consider different perspectives to unlock potential [21]