Chipotle CEO on drop in consumer sentiment and Q2 results

Consumer Behavior - Unexpected consumer softness observed around May, coinciding with consumer sentiment dropping to an annual low [1] - Consumer sentiment trends often align with business performance [1] - An acceleration in business is being seen [1] Marketing Initiatives - Summer campaign around "summer of extras" and digital initiatives are driving business [1] - The launch of the new adobo ranch dip in early June is contributing to increased transactions and uplift [1] Business Impact - The unexpected consumer softness in May led to a reevaluation of the year's projections [1]