Why Smell is the Most Underrated Superpower | Pallavi Bhatia | TEDxSGGSCC Studio
TEDx Talksยท2025-07-24 15:10
Brand & Sensory Experience - Fragrance is a sensory language connecting to memory, identity, and emotion [1] - Scent shapes brand experiences and deepens human connection [1] - Olfactory landscape transformation in India is occurring [1] Company Profile - Olfa Originals is a heritage fragrance house rooted in legacy [1] - The Mad Nose is a modern take on luxury scenting [1] Business Acumen & Innovation - The company blends business acumen with craft knowledge [1] - Sold-out editions, immersive scent experiences, and pre-booked luxury perfumes inspired by ancient maturation rituals have been pioneered [1]