Why Smell is the Most Underrated Superpower | Pallavi Bhatia

What if the most powerful form of storytelling was invisible? This talk explores the quiet force of scent—a sensory language that connects us to memory, identity, and emotion. From shaping brand experiences to deepening human connection, fragrance emerges not just as chemistry, but as a gateway to meaning. Through this journey, we rediscover how something as subtle as smell can profoundly shape how we feel, remember, and belong. With an MBA in Marketing and advanced training in perfumery from Flavors and Fr ...