X @Forbes

Company Focus - Neil Parikh, an Under 30 alum, is transitioning from a mattress startup to a mental health venture [1] - The new venture leverages AI to address limitations in traditional therapy [1] Business Strategy - The company aims to apply a "frictionless approach" to the mental health sector, similar to its previous success in the mattress industry [1] Industry Implications - The move signifies a potential shift towards technology-driven solutions in mental healthcare [1]