World Cup Heads to North America – Toronto's Big Economic Bet

The FIFA World Cup is one of the biggest spectacles in sport. 48 teams, 104 matches, 1 winner. Or maybe 2.Sure, one team will lift the iconic trophy, but with an estimated $11 billion in revenue coming in, FIFA might be the real winner before a single ball is kicked. - It's the biggest event ever. It's more than 4 billion viewers all around the world, and we will make it the biggest, not only sports event, but the biggest social event that we can think of.- Gianni, we're gonna have to extend my second term ...