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#Heineken can absorb 15% US #tariffs on #EU, #CEO says
Bloomberg Televisionยท2025-07-28 10:24

Business Environment & Strategy - A deal providing clarity and avoiding further escalation is important for the industry [1] - European companies and economies will adapt to a new reality, which the company can absorb, explicitly implied in its profit outlook for the rest of the year [1] - Predictability, consistency, and outlook are very important for the beer industry [2] - The company will closely follow developments, but its setup this year and outlook are broadly in line with what it has assumed since the beginning of the year [2] Capital Investment & Manufacturing - Beer is a very capital-intensive business, with breweries built to last for decades [2] - Moving manufacturing would be a big decision with long-term ramifications for the company [2]