The Money-Making Secrets Behind Hotel Design | WSJ Pro Perfected

Hotel Industry Trends - Select-service hotels are outpacing full-service hotels in profits due to scaled-back amenities [1] - Hotels are reducing room sizes to increase profitability, with some rooms generating up to 20% more revenue than peers [1] - Traditional rating systems are being replaced by social media and online ratings, influencing design parameters [8][9] Space Optimization Strategies - Hotels are eliminating closets (typically 7 square feet), minibars (2.5 square feet), and traditional desks (8 square feet) to save space [2][4] - Shared laundry spaces are replacing irons and ironing boards in individual rooms to reduce costs [3] - Bathrooms are being redesigned to feel more spacious, even when smaller, by using barn doors or moving the basin [6] Revenue Generation - Public areas are being expanded to encourage guests to spend money on-site [9][10] - Grab-and-go stands are replacing minibars, with one Moxy Hotel in Banff averaging $3,000 per month in sales [10][11] - Bars are designed to maximize seating while minimizing labor costs [12] Competitive Analysis - Hotels are conducting research to understand their position in the community, including competitor analysis of room sizes, amenities, and guest satisfaction scores (GSS) and intent to recommend (ITR) [14][15] - Understanding demand generators like museums, galleries, and transport hubs is crucial for investment decisions [15][16] Operational Considerations - Hotel design aims to simplify cleaning processes to reduce labor costs [4][5] - The ultimate guest experience relies heavily on the management company and operator [18]