Procter & Gamble CEO warns of price increases due to tariffs

Company Performance & Strategy - Procter & Gamble's (P&G) organic sales increased by 175 billion, placing it in the 84th percentile of the S&P 500 over the past seven years [2] - P&G's profit increased by 6 billion, ranking in the 92nd percentile of the S&P 500 [2] - P&G created 180 billion in incremental market capitalization over the past seven years [3] - The company strategically consolidated its portfolio into categories used daily or more, where performance drives brand choice [7] Consumer Behavior & Market Trends - P&G is observing modest trade-down within its branded portfolio, specifically within different Tide offerings and towards brands like Gain [5] - Private label shares in North America and Europe are currently down, indicating consumers still value performance [6] - The company is also seeing continued trade-up, emphasizing that stronger performance enhances consumer relevance and value [8] Financial Outlook & Challenges - P&G anticipates a 1 billion tariff hit in the new fiscal year [1][8] - The company plans to implement some price increases, combined with innovation, to offset the tariff impact [9] - Tariffs, especially on naturally sourced ingredients without US substitutes, are inherently inflationary and could potentially incentivize companies to move production out of the US [15][17] Leadership Transition - CEO John Muller will step down at the end of the year, transitioning into the executive chair role [1] - Shalesh Jajurkar, the current COO, will take over as the leader of the next phase of growth and value creation [3]