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Spotify's Q2 revenue miss and AI headwinds and tailwinds
SpotifySpotify(US:SPOT) CNBC Televisionยท2025-07-29 18:34

Spotify also calling out AI as a driver of user engagement, but the company has yet to capitalize on the technology to bolster its ad business. AI could ultimately pose an even more existential threat and Julia Borson has that in today's tech check. Julia deploy AI to drive ad growth just as Meta and Alphabet have used AI to improve ad creation, targeting, and measurement.this as it also watches the threat of AI to intellectual property, showing how AI's power can be a double-edged sword. Now, Spotify sayin ...