American Eagle's ad with Sydney Sweeney sparks accusations of 'eugenics'

Controversy & Public Reaction - American Eagle's ad campaign featuring Sydney Sweeney is accused of promoting eugenics due to the suggestion that jeans determine traits like hair and eye color [1][2] - The campaign faced backlash online, with accusations of Nazi propaganda and white supremacy due to Sweeney's blonde hair and blue eyes [2] - Some view the backlash as an overreaction and an example of wokeness [3] Company Response - Representatives for Sweeney declined to comment, and American Eagle did not respond to requests for comment [3] Cultural Context - The controversy reflects a broader cultural rift marked by trends like the old money aesthetic, the end of the body positivity movement, and the rise of tradife lifestyles [4] Diversity & Inclusion - The incident highlights the importance of diversity, equity, and inclusion (D, E, and I) in corporations to avoid homogeneous perspectives [2]