Fashion resellers using high-tech tools to combat luxury handbag dupes

Counterfeit Industry Overview - Super fakes, highly convincing counterfeit products, are emerging, posing a significant challenge to luxury brands [1][3] - The RealReal, a luxury reseller, removed 7,000 counterfeit handbags from the market last year [3] - Over half of consumers worldwide have intentionally purchased counterfeit goods [8] Authentication and Detection - Authentication is increasingly important as counterfeits become more difficult to detect [4] - The RealReal utilizes state-of-the-art X-ray machines and microscopic cameras to identify anomalies in products [5][6] - Experts look for subtle differences in feeling, stitching, metals, and even smell to identify fakes [5][7][8] Factors Contributing to Super Fakes - Industry secrets leaked from factories and advancements in technology, such as 3D printing, have contributed to the rise of super fakes [11] - Counterfeiters are recreating receipts and certificates to enhance the appearance of authenticity [12] - Social media and encrypted messaging services facilitate the ordering and distribution of counterfeit goods [12] Economic and Ethical Considerations - The attitude around super fakes has shifted due to the uncertain economy and high prices of luxury goods [9] - Experts caution that super fakes do not offer the same quality as authentic items and may be fueling unethical labor practices [9][10][11] - It is illegal to sell counterfeit goods, but not illegal to buy them [9]