American Eagle Outfitters(US:AEO) From The Desk Of Anthony Pomplianoยท2025-07-28 20:00Marketing & Branding - The market has determined that Sydney Sweeney is a meme, regardless of individual opinions [1] - American Eagle launched an ad campaign featuring Sydney Sweeney, leveraging nostalgia and simplicity [2] - The ad campaign's genius lies in the simplicity of the meme: "Sydney Sweeney has great jeans" [2] Financial Performance & Market Impact - American Eagle stock surged 22% following the ad campaign announcement [2] - Finance-related social media accounts amplified the meme and stock price movement [3] - Creating the right meme can be worth billions of dollars to public companies [4] Future of Finance - Memes grab and hold attention, which translates into capital flows [3] - Capital flows turn into assets on a company's balance sheet [3] - Assets on a company's balance sheet can be invested to create more revenue and profit [3]