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Sydney Sweeney Proves Memes Are The Message

The meme is the message. Take American Eagle as the most recent example. They announced a new ad campaign yesterday with Sydney Sweeney.She's an American actress who's become popular in recent years and people see her as some sort of like modern symbol of American beauty. Whether you find her actually attractive or not, your opinion doesn't matter because the market has determined that Sweeney is a meme. So, when American Eagle announced this ad campaign, it just wasn't any regular ad campaign.It was a camp ...