Quality & Recalls - Ford's initial quality is now highly competitive, recognized as the most awarded company and brand in JD Power's Initial Quality Study (IQS) [1] - Launch quality has surpassed competitors [2] - Recalls primarily affect vehicles engineered in 2015 and 2016, often involving software updates (OTAs) that are not significantly expensive [2] - Ford anticipates potential increases in recalls as a proactive measure to protect customers, with more inspectors and engineers focused on identifying quality issues in the field [3] Warranty & Cost - Base coverages account for 60% of Ford's warranty costs, which are expected to decrease as quality improvements are implemented [2] - Warranty coverages are already declining, indicating positive progress in quality improvements [4] - Recalls are considered the slowest metric to improve in terms of quality enhancements [4]
Ford CEO: I would expect recalls potentially go up at Ford because we want to protect the costumers