The neuroscience of risk: Why your brain resists | Alicja Grochocka-Dorocińska | TEDxWUT

Behavioral Finance & Risk Management - Investment banking security specialists focus on reducing risk in systems, data, and protecting people from threats, but personal ambition requires embracing risk [2][3] - Nobel laureate Daniel Kahneman's work highlights loss aversion, where the pain of losing money is greater than the pleasure of gaining the same amount, deterring investment [3][4] - Experienced traders exhibit reduced activity in the amygdala (fear) and insula (discomfort), engaging the prefrontal cortex (rational thinking) to treat losses as data, not personal threats [5][6] - Overriding fear requires a clear purpose, activating the prefrontal cortex; the "10-10-10 rule" (how will I feel in 10 minutes, 10 months, 10 years?) helps put fear in perspective [9][10] - A strong "why" releases dopamine, rewarding effort, not just outcomes, crucial for mitigating risk in cybersecurity and life [10] Overcoming Fear & Embracing Opportunity - The "why not me" approach shifts perspective, confronting the risk of not growing, rather than succumbing to imposter syndrome [12][13] - Embracing discomfort and learning from "no" leads to adaptation and growth, enabling the development of comprehensive risk management frameworks [14] - The brain is wired to avoid risk, but not regret; great achievements require outthinking the amygdala [15] - When facing "no," individuals should thank their brain for protecting them, then question "But what if I'm wrong?" [15]