Premier League CEO on capitalizing on the attention from the World Cup

So there's always a spike in interest. Um the World Cup does bring in a a broader audience who follow national teams. Um and um you know that's whether that's players when they come back to the the Premier League or individual players.It normally gives everybody a spike including the Premier League and we'll be we'll be hoping for that uh that boost next summer as well. Um it's a great time I think for for football soccer in this country. You've had the Club World Cup.Um lots of attention. uh the World Cup ...