American Eagle faces backlash over Sydney Sweeney 'great genes' ad

Marketing & Advertising Controversy - American Eagle's ad featuring Sydney Sweeney sparked backlash due to its message, with some viewers finding it "fascist weird, like Nazi propaganda weird" [1][2] - The controversy surrounding the American Eagle ad has drawn responses from political figures, including the White House communications director, Senator Ted Cruz, and Vice President J D Vance [3][4] - Other apparel brands like Duncan and Abercrombie & Fitch are also facing scrutiny for their ad campaigns, with users questioning the focus on genetics and body image [5][6] Brand Crisis Management - American Eagle responded to the controversy by stating "Great jeans look good on everyone" [3] - It is suggested that American Eagle may be intentionally targeting controversy to gain attention [7] - Brands must understand that their work will be scrutinized by the internet [8]