X @The Economist

Market Trends - The collagen supplement market presents ground-up, chemically processed animal tissues in an appealing way [1] - Consumers might be averse to collagen described as processed skin, bones, and connective tissues from cows or fish, but receptive when marketed as supplementary collagen [1] Pricing & Valuation - Collagen powder is priced at £40, equivalent to $53 [1]