Aiming To 'Tempt' Adults Back to Mac & Cheese: Goodle CEO

Product & Health Focus - Goodles aims to be a healthier reimagining of mac and cheese, incorporating extra protein, fiber, prebiotics, and nutrients from plants [1] - The product is formulated to taste delicious, masking the added nutritional elements [2] - Goodles targets adults who enjoy mac and cheese but seek healthier options, aiming to expand the category rather than compete directly [5] - The product contains both high protein and fiber, catering to health-conscious consumers [6][7] Market & Growth - Goodles identified a market opportunity by targeting adults, unlike competitors focused on children [4][5] - The brand's colorful packaging is designed to appeal to a broad audience, not just health enthusiasts [10][11] - Goodles is experiencing rapid growth, selling a box every half-second [12] - The company accounts for approximately 79% of the growth in the mac and cheese category [13] - Goodles has added approximately 24 million households in the last 12 months, equating to roughly 78 million people [13] Investor Perspective - Initially, many VCs and investors considered Goodles a "terrible idea" due to its unconventional packaging [9]