Your career is a business: start running it like one | Caleb Oniwinde | TEDxBeckenham

Career Development & Branding - The core message revolves around viewing one's career as a business, emphasizing the importance of self-marketing and differentiation [3][13] - Building a personal brand is crucial for standing out in a competitive job market, achieved through sharing accomplishments and skills on platforms like LinkedIn and YouTube [5][6] - Proactive self-promotion and showcasing one's work publicly can lead to increased visibility and opportunities [8] Sales & Negotiation - Job searching and career advancement are analogous to sales, where individuals must effectively "sell" their skills and value to potential employers [10] - Understanding the needs of the "customer" (the company) is essential for tailoring one's skills and experience to meet those needs [12] - Negotiating salary is presented as negotiating a price in a business transaction [10] Standing Out & Opportunity - Differentiating oneself from others is critical for increasing one's value in the job market [12] - Opportunities will seek out those who actively market themselves and demonstrate their value [8] - Average work in public is more valuable than excellent work in private [8]