The power of a question to ignite creativity | Cassidy Burel | TEDxCatawba

Core Message - The power of asking the right questions can reshape one's path and purpose, leading to personal transformation and rediscovery of passions [11][18] - Creativity is not necessarily innate but can be uncovered through self-inquiry and questioning limiting beliefs [36] Personal Journey & Entrepreneurship - The speaker's childhood experience sparked a passion for fashion design, leading to a 10-year plan [4][6] - The COVID-19 pandemic caused job offers to be rescinded, leading to a period of discouragement and a job in the grocery industry [8][9][11] - A shift in mindset towards present action led to the launch of a custom garment label, CASB, and achieving full-time operation within six months [15][16] Client Interaction & Transformation - Asking clients questions reveals deeper emotional vulnerabilities beyond just aesthetic preferences [20] - Through questioning, clients can rediscover their passions and overcome limiting beliefs, leading to personal transformation [30][31] - A data analyst client, initially claiming to lack passion, rediscovered her love for environmental science through conversation [27][28][29][30] Creativity & Vision - An Instagram poll revealed that 70% of 897 respondents did not consider themselves creative [33] - Statements like "I'm not creative" can be shields, and the role of a designer is to listen and help clients rediscover their voice [35]