Marketing, adaptare și puterea tehnologiei | George Rășchitor | TEDxCopou

Marketing & AI Integration - Marketing principles are applicable in both personal and professional life, emphasizing the importance of branding and promotion [1][2][3][4][5][9] - AI's role in marketing is increasing productivity and efficiency, but human oversight is still crucial for influencing algorithms and ensuring quality output [11][12][15] - The industry uses AI to personalize marketing efforts, delivering targeted products and services based on consumer behavior and data analysis [13][14] Industry Evolution & Adaptation - The marketing industry is undergoing a revolution similar to the industrial revolution, requiring adaptation and the development of new skills [16][17][18] - Increased productivity through AI may not necessarily lead to more leisure time, as the industry tends to drive increased consumption and higher standards of living [19][20][22][23] - Emotional intelligence remains a critical aspect of marketing that AI has yet to replicate, highlighting the continued importance of human interaction [26] Romanian Market Context - A significant percentage of companies in Romania (50%) lack a website, and a portion of households (20%) still have outdoor toilets, indicating a gap in technological adoption [25] - AI is expected to improve the quality of life in Romania and create new job opportunities, rather than completely replacing human workers in the near future [25]