Aliens and How Influence Your Buying Behavior | Luma Khalifa | TEDxHashemite University

Marketing Strategies & Consumer Behavior - The marketing industry utilizes social proof, showcasing popularity to influence consumer decisions, as seen when consumers choose best-sellers in unfamiliar restaurants [1] - Reciprocity is employed by offering free value, like a quiz, to create an obligation for consumers to reciprocate, even if it's just attention [1] - Micro-commitment involves offering a low-risk, low-cost initial purchase to reduce perceived risk and build a customer relationship [1] - Mirror messaging uses personalized messages to connect with consumers on a personal level, addressing their specific needs and feelings [1] Ethical Considerations & Consumer Awareness - The marketing industry acknowledges the need for consumers to be aware of marketing tactics to avoid manipulation and make informed decisions [1] - Consumers are encouraged to pause and question their purchase motivations, distinguishing between genuine desire and fear of missing out (FOMO), also known as loss aversion [1] - Consumers should zoom out and assess whether they are buying something out of genuine need or to escape from tasks or emotions [2] - The marketing industry recognizes the existence of emotional shoppers, who make purchases based on their feelings [2] - Consumers are advised to be mindful of techniques like loss aversion, social proof, and mirror messaging when making purchasing decisions [2]