How AI is changing the future of ads | Tanmoy Acharjee | TEDxAssam University

Digital Marketing Landscape - Digital marketers are leveraging artificial intelligence to influence consumers [1] - With 53 billion internet users and 46 billion social media users, digital marketing strategies need to be more orchestrated [3] - Digital marketing is becoming the new normal, shifting from traditional marketing approaches [15] AI in Marketing - AI is redefining human connection through algorithmic marketing [2] - AI tools can personalize consumer experiences, as seen with examples like Zepeto and Netflix [4][5][11] - 92% of digital marketers are using artificial intelligence [9] - By 2025, 48% of customers believe AI can automatically personalize experiences [10] Challenges and Considerations - Digital marketers should prioritize ethical practices, transparency, and data privacy [13][14] - There are concerns about breached privacy and compromised data when incorporating AI applications [13] - Digital marketers need to educate themselves to compete with leading countries in digital technology [13]