X @Elon Musk

Advertising Innovation with Grok - Grok powers ads by matching advertising to potential customers, aiming to improve ad relevance and effectiveness [1] - Grok utilizes public user engagement data to enhance ad targeting [1] - X incentivizes advertisers to create high-quality, aesthetically pleasing ads for better reach [1] - X offers flexible brand safety levels, ranging from maximum sensitivity to no restrictions, allowing advertisers to balance sensitivity and cost [1] Brand Safety and Suitability - Grok provides contextual understanding, aiming for near-perfect brand safety [1] - X delivers 99.97% brand safety and 97-98% brand suitability, verified by third-party measurement companies [1] Enhanced Advertising Features - Retailers can use a dedicated API to upload catalogs and automatically generate ads for every product [1] - Advertisers can choose between single product ads, carousels, or collection ads, with single product ads prioritized [1] - X is implementing a brand feedback loop to improve product-to-user matching [1] - X plans to offer seamless one-click purchases with X Money, transforming X into an "everything app" [1] - Ads with engaging landing pages that result in longer user site visits will be prioritized [1]