X @The Wall Street Journal

Marketing & Branding - A couple celebrated their wedding with a mayonnaise theme, highlighting a unique brand partnership [1] - Big Mayonnaise sponsored and officiated the wedding, showcasing an unconventional marketing strategy [1] Consumer Behavior - The couple's love for mayonnaise and each other was central to the wedding theme, reflecting consumer brand loyalty [1] - The event demonstrates a strong emotional connection between consumers and a condiment brand [1]