Simon: The consumer's never been more in control than they are right now

Consumer Behavior & Tariffs - Consumers now have more control over their spending decisions, influencing company strategies [3] - Consumers can choose to avoid tariffs by substituting products [3] - Companies are adapting to tariffs by changing their product mix [4] - Consumers are deciding whether to accept price increases or make substitutions [9] Business Strategy & Uncertainty - Short-term (6-12 months) business planning is challenging due to tariff uncertainty [5] - Businesses need certainty about tariff rates (e g, 10% or 35%) before making capital decisions like moving manufacturing locations [6] - Companies are mitigating tariff impacts through various strategies, including supplier negotiations and cost sharing [8] - 85% of companies beat earnings expectations, indicating successful adaptation to the current environment [8]