How Lamborghini is handling tariff costs.

Pricing Strategy & Tariff Impact - Lamborghini aims to maintain stable pricing for its Urus and other models [1] - The company acknowledges absorbing a portion of tariff costs on new cars [1] Global Trade & Market Access - Free trade is crucial for Lamborghini's global sales success [2] - "Made in Italy" is a key differentiator, limiting competition and emphasizing production location [2] Future Strategy & Investment - Lamborghini prioritizes profitability for reinvestment in future technologies [3] - The company focuses on brand awareness and image to cultivate a loyal customer base [3] - Staying ahead of trends is essential for Lamborghini's continued success [4]