Paramount CEO: AI will transform filmmaking and storytelling

AI Impact on Content Creation - Paramount believes AI is a remarkable tool for empowering artists to tell great stories and will impact every aspect of the business [1] - Frontier models will significantly impact search and discovery, improving content recommendation [2][3] - The combination of traditional machine learning and frontier models will enhance content discovery [3] Controllability and Filmmaking - The industry believes that professional content creation's main issue is controllability, as filmmakers won't rely solely on text prompts [4] - Model-based GPU pipelines will eventually offer filmmakers the same level of control as on-set cameras [5] - This level of control will enable faster iteration and better storytelling [5] Efficiency and Storytelling - The industry emphasizes the importance of rapid iteration, referencing Pixar's approach of "being wrong as fast as possible" [6] - AI could potentially allow filmmakers to iterate 10 to 16 times more within the same timeframe and budget [7] - This increased efficiency will enable filmmakers to tell better stories [7]