Ford CEO Jim Farley on planned $30K electric pickup

Jim, that first vehicle is going to be a midsize pickup truck. You're targeting a price of approximately $30,000. Two questions here.Why a pickup truck instead of, let's say, a a small SUV. And do you really think that you can price this at about $30,000. We do.You know, we have the new LFP battery. Uh we have about 30% less battery usage than uh BYD because of all the work the team has done on efficiency. radical new manufacturing.We're going to build the vehicle in a different way than the Henry Ford's mo ...