X @Ignas | DeFi

Marketing & Communication in Crypto - The crypto industry should value concise, evidence-based storytelling ability, moving beyond on-chain stats like TVL, transaction count, and fees [1] - Most crypto projects focus too much on marginal advantages over market leaders instead of explaining the core value proposition [2] - To attract attention, protocols should focus on stablecoins, tokenization, ETH productive yield, and strategic scarcity via treasuries [3] - Projects need to articulate the important problem they are solving and paint a vision of a better future with their product [4] - Projects should build a community and share the upside, rather than focusing solely on exit liquidity [4] - In 2025, a compelling narrative will be crucial for standing out, as feature lists alone are insufficient [5] Investment & Market Perspective - ETH's current state is comparable to BTC before 2017, gaining institutional recognition and real-world applications, making it attractive to institutional investors [2] - Founders should communicate the deeper motivation behind their projects beyond just financial gain [4] - Examples of compelling narratives include Pudgy Penguins (spreading good vibes), Worldcoin (proof of humanity), Hyperliquid (replacing CEXs), Liquity (decentralized stablecoin), and Polymarket (truth in the fake news era) [4] - New zkEVM L2 for DeFi is considered boring, while visions of blockchain neo-banks are exciting [4]