Alexis Ohanian takes a big bet on women's track and field

My point with Affl is these athletes, these ladies of track and field are far more compelling. No disrespect, guys. Far more compelling, far more telegenic, far more interesting and better, more natural storytellers.And they're digital native. And so the way that we're telling these stories in ALOS is first and foremost through social media. It's direct to consumer.And I think it's the reason why for our first ever meet last year, we had over three million people tune into that broadcast. Right. That's more ...