L’innovazione invisibile: vedere dove altri non guardano | Giorgia Sterza | TEDxConegliano

Innovation & Strategy - True innovation stems from unseen areas, personal connections, and intuition, preceding business plans [2][3] - The most impactful innovation often arises from the invisible aspects within a company [3][5] - Companies should focus on what they are ignoring, as the key to innovation often lies in blind spots [6] - Innovation is an intimate act, requiring listening to internal questions and believing in the possibility of creating something from nothing [7] Leadership & Culture - It's crucial to look beyond KPIs and recognize potential before results are evident [8] - The industry emphasizes the power of seeing beyond the obvious and building where nothing exists yet [9] Investment & Opportunity - An early-stage mobility startup, initially appearing unremarkable, demonstrated the importance of moving with impact and awareness, leading to investment and expansion across five European countries [4][5] - The industry should invest in potential even before concrete results are available [8]