Blue Apron nixes subscription model in favor of a-la-carte meal kits #shorts #blueapron #mealkits

Blue Apron is known for this weekly subscription model. What inspired this change. Yeah, you're you're right.Uh Blue Apron launched in 2012 and really like set the playbook for meal kits. And a big part of that was a weekly box that you would get every single week with meals inside to cook. What we've learned over the last few years is that people aren't really meal plans and they don't necessarily want to eat the exact same way every single week.and they were looking for a lot more flexibility in those mea ...