Brinker International CEO on marketing success: It's relevant to people's lives and it's working

Marketing Strategy & Investment - The company emphasizes its marketing team's excellence, recognized as brand of the year by Adage [1] - Marketing budget significantly increased from approximately $32 million to $137 million, a roughly 328% increase, providing more resources for marketing activities [2] - The company's marketing efforts aim to demonstrate the relevance of its proposition to people's lives [2] Media & Communication - Mentions of following Jim Kramer on X (formerly Twitter) and using madmentions to tweet questions [2] - Provides contact information for the show, including email (madmoney@cnbc.com) and phone number (1-800-743-CNNBC) [2] - Directs viewers to madmoney.cnbc.com for missed content [3]