Brinker International CEO on marketing success: It's relevant to people's lives and it's working

Okay, so let me ask something. Uh uh Kevin, why is uh Tik Tok every time you look somebody doing triple dipper stuff. How's that happen.What is it. What what is it an algorithm. What occurs.Well, the first algorithm is we have the best marketing team in the entire world. These guys just got honored by Adage for the the literally the brand of the year and not just restaurants, every industry. So, we've got a really well equipped marketing team. You know, we've refortified our marketing budgets.Three years ag ...