Inside Versant's Sports Strategy
CNBC Televisionยท2025-08-14 15:00
Alex Sherman: Matt, thank you for joining us a little bit of history today. It's Versant's first ever sports media rights deal announced today, renewing with USGA, tell us a little bit about the deal, and does it differ at all in terms of coverage from what the old deal was, because this is sort of a renewal in the sense that golf is coming to both peacock and the cable networks that used to be NBC Universal and now will be a part of versant. Yeah.So first of all, thank you for having me. It's a great deal ...