Breaking Rules to Build Brands | Arthi Raguram

Years ago, I heard a story about a circus elephant. As a baby, it was tied to a small wooden steak in the ground. It tried to pull free, but the chain was too strong.Over a period of time, it stopped trying. Even after growing into a massive elephant capable of uprooting the trees, it never tried to pull free because in its mind, the chain still controlled it. This story stuck with me not because I want to be an elephant but I realized we are all tied to some invisible chains in our lives especially in busi ...