Brooks Running CEO: Consumers, Gen Z are willing to spend on running despite increasing prices

Market Trends - The carbon-plated shoe market is not experiencing a pullback despite macroeconomic pressures, but rather an acceleration in average selling price globally [1] - The average selling price of running shoes in the US has increased by 40% over the last 3 years [2] Consumer Behavior - A younger generation, Gen Z, is engaging in running and walking before the age of 12 [2] - Gen Z's engagement in running and walking is attributed to the COVID-19 pandemic, where they observed their families engaging in these activities [3] - Gen Z is willing to pay for performance in running [3] Innovation Impact - Innovation in running shoe technology is a significant factor driving the increase in average selling price [2] - Performance is a key factor influencing consumer spending on running shoes [2]