UFC President Dana White on UFC-Paramount deal: We will still have a great relationship with ESPN
CNBC Televisionยท2025-08-15 15:58
Welcome back. Paramount announcing this week it will acquire the US rights to UFC in a $7.7% billion deal beginning in 2026. The deal will also move away from the pay-per-view model for UFC.Shares with UFC parent TKO Group up more than 15% this week on the news. Joining us now, UFC president and CEO Dana White. Dana, welcome to CNBC.Thank you for being here. Um, tell us kind of how this deal came about. Why Paramount.Why the sea change kind of moving away from the pay-per-view model. >> Yeah. Well, going in ...