Stop buying yourself | Seoyun J | TEDxYouth@NIS

Core Argument - The core argument revolves around the idea that individuals are increasingly attempting to define their identities through the purchase of products, which is detrimental to their true selves [1][3][5] - The industry is selling the idea that one can buy who they are, should buy who they are, and that life would be better if they bought who they are [5] Commodification of Culture - Culture is being commodified, with companies exploiting people's pride in their culture and identity to sell more products [9][14] - Companies are creating constructs and generalizations to sell products, such as labeling products as "emo" or taking advantage of the LGBTQIA+ community [12][14] Impact of Consumerism - The increase in online shopping and social media encourages people to buy more, driven by the dopamine rush associated with new purchases [15][16] - Mass-produced items limit individuality and customization, leading to a loss of self-expression [18][20] Countermeasures - The alternative to buying oneself is to figure out what one really wants and to learn new skills [24][25] - Engaging in DIY and customization can help individuals discover their true selves and express their unique identities [26]