Why Ram had to revive its legendary Hemi V-8 engine

Market Trend & Consumer Preference - The auto industry is shifting towards electrification and fuel efficiency, but a significant portion of pickup truck buyers still prefer V8 engines [1] - Stalantis' management, primarily based in Europe, may have initially underestimated the American pickup truck market and buyer preferences [2] Company Strategy & Product Lineup - Stalantis initially decided to remove the Hemi V8 engine from several of its brands, including Dodge, Jeep, Ram, and Chrysler, replacing it with an inline six-cylinder engine called the Hurricane [1] - Ram 1500 sales declined after Stalantis replaced the Hemi V8 with the Hurricane engine [1] - Stalantis has recognized its mistake and reintroduced the V8 engine while continuing to invest in six-cylinder engines and electrification [3] - Stalantis plans to introduce electric Ram trucks but acknowledges the importance of retaining the V8 engine to maintain sales among loyal customers [3]