Zero to Real: Starting Organic Brand Success | Amith S Kumar | TEDxSPIPS Indore

Core Value & First Steps - Focus on the value proposition and addressing pain points, rather than solely on valuations, revenue, and funding [3][4] - The initial step should involve human conversation and seeking genuine feedback from potential users [5][6] - Asking for help and feedback is crucial in the early stages, as opposed to immediately trying to make a sale [6] Scaling & Branding - Public relations (PR) is an underutilized yet impactful branding channel for scaling, especially with limited resources [9] - Sharing customer stories and learnings can lead to earned media coverage and build a personal brand [10][11] - Authenticity is key to building a personal brand and earning endorsements [14] The Evolving Marketing Landscape - Traditional marketing's "four Ps" (Product, Price, Place, Promotion) are evolving [15] - The new "four Ps" are Pain (addressing customer needs), PR & Personal Branding (earning endorsements), Partnerships (scaling), and Personification (humanizing the brand) [15][16][17] AI's Role - AI should be used as an amplifier, not a replacement for the human element in storytelling and brand building [12][13]