Home Depot Sales Miss Expectations on Soft Demand

Consumer & Market Trends - Home Depot's primary consumers are homeowners, typically dual-income households with higher earnings, experiencing strong employment and wage growth [1] - Consumers are still spending, but a shift is observed towards smaller ticket categories, while larger ticket discretionary categories are experiencing weakness [2] - High interest rates are causing consumers to delay larger, finance-dependent projects like kitchen and bath renovations [3] Impact of Interest Rates - The industry is trying to determine if project activity is delayed or permanently derailed due to high rates [4] - Anticipation of Federal Reserve rate cuts is expected to unlock pent-up demand for larger projects [5] - Lower rates and increased housing market activity are projected to boost demand for big-ticket projects [6] Home Depot's Strategy - Home Depot is positioning itself to capitalize on the re-emergence of demand for large projects, particularly through professional contractors [6]