Why the Process Matters More Than the Goal | Rohit Srivastava | TEDxIIMSambalpur

Business Model & Growth - Food Findo started as a passion project and grew into Odisha's first and one of the largest food review platforms [2][5][8] - The company expanded beyond Bhubaneswar and Cuttack with Foodfinder, reaching a global audience of approximately 40,000 people in its Facebook community [22][23] - Food raids, or foodie meetups, evolved from initial events with 3 attendees to invite-only events with up to 40 people, fostering a sense of community [13][17] - The company's revenue streams include content creation, marketing, and collaborations with restaurants and travel companies [24][30] Entrepreneurial Journey & Lessons - The founder learned the importance of market research after a wedding aggregator website venture failed [18] - The company emphasizes the significance of enjoying the process and staying true to one's passion [33][35] Content Strategy & Impact - The company transitioned from long-form videos on YouTube and Facebook to short-form reels on Instagram, adapting to changing trends [27][28] - The company's content focuses on storytelling, connecting people through food, and highlighting local culinary experiences [1][4] - The company's content has a tangible impact on local businesses, driving increased customer traffic and revenue [31]