Louis Vuitton is selling $160 lipstick.

the LVMH $160 lipstick, which they have just rolled out. There's a lot of buzz about this, both positive and negative. There is virtually no market for $160 lipstick in especially when you have um Hermes setting the top of the market with an $80 lipstick.So, I think this uh was a strategic play to try to reinforce um their market position and their market lead. But I I think it's way premature to suggest that this is going to be a success for for LMH. ...