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Target Audience Analysis - The target audience of "old fart bloggers" consists of individuals aged thirty, forty, and fifty [1] - These bloggers often lack personal success but dispense advice on achieving it [1] - They may also present themselves as enlightened individuals with unhappy marriages [1] Content Characteristics - The content is characterized by the output of nonsense, controversial opinions, and anti-mainstream views [1] Platform & Popularity - The report questions why these types of accounts gain traction on Twitter [2]