Lamborghini CEO on tariffs: 'For us, free trade is the right approach'

Market Trends & Strategy - Lamborghini emphasizes regionalization over globalization, recognizing the growth in high-net-worth individuals globally, including in previously untapped markets like China [7][8] - The company aims to avoid market saturation by maintaining a global sales view across its 56 markets and 186 dealers, given the context of 80 million cars delivered annually worldwide [9] - Lamborghini is strategically expanding its model lineup from two to three models, with the Urus SUV contributing significantly to volume growth [5][10] - The brand is considering a fourth model, a Gran Turismo (GT) car, to fill a gap in the supercar market [14] - Lamborghini is delaying the all-electric vehicle timeline due to flattening EV demand, opting for a plug-in hybrid Urus successor [29][30] Brand & Customer Profile - Lamborghini sales have increased at least fivefold in the last 20 years, driven by unique brand elements and limited-edition cars that appreciate in value [5][6] - The company's clients, predominantly male entrepreneurs, value the "made in Italy" heritage and typically own at least five cars, with Reuelto owners averaging ten cars [16][17] - The average Lamborghini buyer is under 45 years old, with a significant portion in Asia around 30 years old, including both second-generation wealth and self-made entrepreneurs [18] - Lamborghini is actively working to attract more female buyers through targeted events like "She Drives a Lambo" and by leveraging the Urus's broader appeal [20][21] External Factors - Lamborghini emphasizes the importance of free trade for its global operations, given its small size and exclusive brand positioning [23][24] - The company acknowledges the complexities of tariffs but remains committed to finding a balance between its interests and customer value [26]