ESPN Chair Jimmy Pitario: New streaming app targets customers on the sidelines

in terms of understanding if we're going to measure it as Bob said on the whole and you've said it as well. >> Uh you can't just lose people from the cable bundle who then go to the ESPN. You've got to get people who never had cable I guess to some extent.>> Is that the audience here. I know it was sort of when venue was up at least as a thought. That was the thought.It's going to be people who are never, you know, never cord so to speak. Uh is that who you're going after. >> That is definitely the strategy ...