Industry Overview - The timeshare industry is a $35.7 billion industry undergoing rebranding as vacation clubs to attract younger demographics [1] - Despite changes, the industry still faces fundamental issues [1] - Timeshares are generally considered a poor investment and attract scammers [2] Business Model Evolution - Timeshare companies integrate multiple businesses: developers, banks, resort managers, and hotel management [4] - The industry has capitalized on the popularity of vacation rentals, similar to Airbnb [4] - A shift towards points-based systems, resembling frequent flyer miles, offers flexibility in booking stays [5] Sales and Reputation - Large timeshare companies adhere to brand standards, reducing unethical sales tactics [7] - Reselling timeshares is challenging due to annual fees, making them a liability [8] - An industry exists to help owners exit timeshares, but some companies are fraudulent [9] Profitability - Timeshare companies profit from new buyers, loans, and annual fees, not from providing returns to owners [10] - Companies gain control through points-based systems and can rent out unused rooms [6] - Consolidation and licensing agreements with reputable brands have helped improve the industry's image [6]
Why Timeshares Still Thrive Despite Their Scammy Reputation
The Wall Street Journalยท2025-08-21 16:00